Friday 2 March a group of Wageningen students presented a collection of practices in farmer organisatison to resolve the inherent tensions in collective marketing. Generally, the successes and failures of any farmer organization or cooperative depend on a number of factors and innovative practices. Among others, good reputation of the cooperative usually confers extra confidence and trust to the members. Members feel secure when the cooperative or its operations and staff can be trusted. Clear and established rules, responsibilities, rights and benefits are the formal means that bound and govern farmers in a collective enterprise, and they are essential to consolidate the collectivity. However, there are also more subtle informal elements like trust, shared values, cooperation skills, etc. that inspire and drive the collectivity. Download their report Project report-Institutions mitigating opportunistic behaviour by farmers
Nonetheless, opportunistic behaviour tends to be usually present at one point in time in the life cycle of any cooperative. Since this opportunistic behaviour is often a source of tension and threat to the survival of the cooperative, it calls for designing specific approaches and institutional arrangements that can curb or reduce their occurrence. If they do occur, similar strategies are required to eliminate or reduce their impacts on the farmer organization. In this chapter attention is focused on a number of intervention or innovative strategies for coping with that behaviour. We try as much as possible to classify them in a form that can serve as input for database or web creation.