Smallholder farmers are, by definition, scattered, and so they generally need to bulk their produce in order to access urban markets or the processing industry. This bulking has a strong logistical component, and requires working capital (trade finance) and a cost-efficient organisation that can control transactions.Successful collective marketing has built organisational assets that make their life easier. ESFIM is looking for examples of this organisational intelligence . Many practitioners who work with farmers’ organisations may already have such information at their disposal, as most project activities are internally documented. We ask you to share these stories with us. All quality submissions will be included on the website www.collectivemarketing.org. The most relevant examples will be considered for inclusion in a planned hard-copy publication.
We welcome unstructured stories and will extract the relevant organisational solutions for the database and website. They can be sent to firstname.lastname@example.org.
However, we would welcome even more stories that document how farmers’ organisations have coped with these tensions, and which highlight the following features:
- The context: tell us about the group’s activitiess and the problems that led them to come up with their solution.
- The mechanism: tell us about the organisational mechanisms used to resolve the tensions between group and individual interests.
- The outcome: what was the result of the introduction of the mechanism? How did it change the behaviour of the members, or affect the way that the group performed its functions and activities?
- An evaluation: would you recommend this solution to other farmers’ organisations? Are there any preconditions to be met in order to introduce and use this mechanism? Or, can you suggest better ways to cope with similar problems?
Join and contribute to ESFIM by submitting your stories!