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Assessment of the market potential for local agriculture products in the Kukes region, to strengthen the market position of smallholder farmers

October 2, 2017 12:58 pm

ADAD Malore is a Producers’ Organization focused on the mountainous areas of Albania, established in 1996. ADAD Malore has 600 members, and represents about 7,000 households. The PO focuses on capacity building including technical assistance and trainings, project support, consultation with governments and lobbying.

The Kukes region is known for several local products such as goat and sheep meat, plums and blueberries. The majority of farms in the Kukes region are small-scale, with limited production volumes. Collective action is limited due to a stigma towards cooperatives, low awareness on fruitful ways of cooperation and high barriers of communication between villages in the region. Identification of the market potential and promotion of these products is necessary to enhance the image and association with the Kukes region in the perception of consumers. With the support from ESFIM, ADAD Malore aims to assess the market potentials for particular agricultural products in the Kukes region, in order to strengthen the market position of smallholders. The outcomes will be used to provide problem-solving recommendations for the members of ADAD Malore and producers groups. The outputs of the research will be used to develop a participatory (collaborative) strategy. The strategy will aim at designing steps to enhance Kukes farmer’s access to the market but also to create an environment to discuss policy related issues. The strategy will be developed in collaboration with the actors along the value chain as well as representative of policy makers. Each step of the research aims at increasing farmers’ knowledge on the value chain, actors involved as well as different market potential and requirements.

The implementation of the project started mid-2016, and is expected to be finalized early 2017.